Rapid growth is the ultimate goal for many companies, but it also brings challenges that are not always visible. One of the biggest risks is burnout. When companies are in a scaling-up phase, not only does the workload increase, but the chances of overexertion rise as well. This can have negative consequences for employees’ health and the company’s long-term performance. How can leaders maintain this balance and ensure healthy growth without exhausting their teams?
The challenge of rapid growth: employee well-being
Companies that grow quickly often face an increase in customers, new projects, and the hiring of new employees. Not to mention, there’s often financial pressure from stakeholders. This can lead to a dynamic and exciting environment but also to overexertion and stress. Employees are asked to give a lot, and it can be challenging to keep up this high pace without showing signs of fatigue. Moreover, a focus on targets and fast results can push employee well-being to the background.
“Gwen, we’re growing so fast that we don’t have control over steady growth yet. Right now, all attention is on bringing in revenue. Everyone here is expected to step up.”
This example is not unique. I helped this organization gain control over rapid growth and realize that finding the right balance for both the leader and the employees is essential.
The dangers of burnout
Burnout doesn’t happen overnight. It is a gradual process that starts with prolonged stress and exhaustion. Employees who feel overworked may experience reduced motivation, concentration issues, and even physical symptoms. This not only leads to absenteeism but also to a drop in productivity and potential talent loss when employees choose to leave the company.
Strategies for healthy growth
Leaders play a crucial role in balancing growth and well-being by consciously managing team dynamics and company culture. Here are some strategies to foster healthy growth:
1. Set realistic goals
During rapid growth, it’s tempting to set ambitious goals, but it’s essential to keep these goals realistic and achievable. Overly high expectations can create unsustainable pressure, contributing to burnout. Involve your team in setting goals so that everyone feels invested and perceives the goals as attainable.
2. Foster an open culture
Encourage a culture where open communication is supported. Employees should feel comfortable discussing their workload, stress levels, and any challenges. Regular check-ins and feedback sessions help recognize and address early signs of overexertion.
3. Promote flexibility and work-life balance
Flexible working hours and the option to work from home can contribute to a better work-life balance. Allow employees to structure their workday to maximize productivity without sacrificing personal time. This helps reduce stress and lower the risk of burnout. This topic is especially important for Generation Z. Read more about Gen Z here.
4. Offer support and coaching
Leaders can play a supportive role by providing coaching. This includes not only work guidance but also support in personal development and well-being. A team that feels supported is more resilient and better equipped to handle the challenges of rapid growth. Don’t underestimate that leaders may still need to learn how to manage this. See also: How can you, as a leader, prevent burnout?
5. Recognize and reward efforts
Recognition and appreciation can make a big difference in maintaining motivation and engagement. Make sure employees feel valued for their hard work and achievements. This could include small rewards, public recognition, or personal thank-yous. A culture of appreciation helps create a positive and supportive work environment.
6. Implement healthy work habits
Encourage healthy work habits within your team. This can range from taking short breaks to move around, to limiting overtime and providing healthy lunch options at the office. Small changes can make a big impact on your team’s well-being.
“He came home every evening completely drained. His secretary had booked yet another meeting over lunch, which he usually skipped by now. His days were packed, and the stress kept building up. He wanted to go above and beyond for the new CEO. I could see he was on the brink of collapse, so together we worked on strategies to gain more control and manage his daily schedule.”
Read more about tips on how to boost energy levels as a leader.
Conclusion
Rapid growth doesn’t have to come at the expense of your employees’ well-being. By consciously choosing to balance growth and health, you create a resilient team capable of meeting the challenges of growth without burning out. In the end, healthy and motivated employees are the key to sustainable growth and long-term success.
